Intro

Equus Express | Visual Identity

Excellence in logistics: Equus Express provides tailored solutions for companies seeking efficiency and cost reduction in supply chain management. Their focus on reliability and innovation streamlines operations, ensuring on-time deliveries and satisfied customers.

For the logo, we envisioned a dynamic yet timeless symbol that would resonate with the target audience. Drawing inspiration from the ideas of speed and trust, we chose the image of a galloping horse. Representing motion, strength, and efficiency, the horse captures the essence of the company’s commitment to on-time deliveries. To complement the logo’s dynamic nature, we selected a bold and sophisticated color palette. The deep blue conveys trust and professionalism, while the vibrant orange accent suggests energy and urgency.

Services

Logo design, brand guide, stationery

Clients

Equus Express

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DELIVERABLES
  • Logo
  • Visual Identity
  • Brand guideline
  • Van design
  • Icon and social media templates
  • Stationery
YEAR

2024